Volcom’s Newest Store in Seminyak
Volcom was built on storytelling. From it’s original film “Alive We Ride”, the goal was to tell creative stories about the ambassadors of the brand and the lives that they live. Volcom retail should do the same. Each customer that leaves ‘the experience’ of a store should come away with a strong idea of the brand and its values. The space and the products exemplify the “True To This” movement core to Volcom and so each person that steps inside can feel it and live it too.
The new Volcom store on Oberoi Seminyak is the first store outside of the US that is showcasing Volcom’s newly launched global retail concept. Set to open this 16 December, the new store will house the Volcom global retail concept with elements such as a Chill Zone, TV mannequins, Brand DNA and Heritage Story. Along side their zoned popular products, such as the boardshorts wall, denim display and women’s swimwear sections, murals by local artists and a 4m LCD display playing a continuous panoramic video will set this store apart from the rest. Head over to the opening on the 16th and stand a chance to win GoPros, iPad Minis and Volcom merchandise through their lucky draw.